- Accept and embrace reality (stop dreaming)
- Deal with change like grown ups (stop bitchin’)
- Spend your time and energy fixing up your businesses and planning for the future (stop blaming)
- Understand why links are important (isn’t it weird to bang on about this as we approach 2010?)
- Embrace websites that can drive traffic (you already do this, judging by the amount of effort you spend on generating links / traffic from sites like Digg and the blogosphere at large. PS - it’s not their fault. Guaranteed.)
- Get closer to your audience and give them the tools they need to engage (social media helps, as you already know)
- Stop bastardising your brand (The Daily Mail’s web readers are presumably wholly different from the newspaper's readers, given the focus on celebrity content… is this quest for traffic helpful, or harmful?)
- Figure out what your advertisers want (and what they don’t want, because they'll be sure to tell you)
- Train your staff (for the love of somebody else’s God, please start training your journalists in the ways of the web. Ditto your commercial people, your HR people, your management staff, etc)
- Build out a multichannel business (the sooner you do this, the better it’s going to be in the long run).
via econsultancy.com
