Over 3,000 apps - and growing - are downloaded every minute from the App Store. This is a live feed showing the activity of 20,000 popular apps currently in iTunes. Every time a customer downloads an app, its icon lights up (5-min. delay).
Yahoo's new campaign focuses on the site as a central online destination for users who want news and information along with social networking, rather than simply a search engine. It has been widely regarded as a ill-conceived and executed campaign.
One interesting, and negative, post says about the campaign:
The problem is Yahoo are trying to present a "new" ideal, that isn't new at all. The core idea behind the campaign - that the internet is now a place more controlled by each user's tastes and interests than by any media or technology company - is just not original. There is a danger web users could have their intelligence insulted by Yahoo parading this well established idea as a new creation, and Yahoo's creation at that. What's more, surely promoting the web as something of wondrous and limitless choice, and then telling consumers to choose Yahoo, is somewhat hypocritical. Mixed messages do not make for good ad campaigns.
What do you think?
From the Ad Council, "Delete Cyberbullying" is a pretty jarring PSA. Cyberbullying is when someone repeatedly makes fun of another person online or repeatedly picks on another person through email or text message or when someone posts something online about another person that they don’t like.
In a 2008 Survey of 2,000 middle-school students from a large school district in the U.S., findings show that approximately 17.6% of middle-schoolers have experienced cyberbulling of some type.
Turducken consists of a partially de-boned turkey stuffed with a de-boned duck, which itself is stuffed with a small de-boned chicken. Crazy.
Turducken reminds me of some digital marketing I've seen lately, where different and unlikely combinations of technologies and tactics merge to create one experience. Some have been interesting and usable, others not at all.
There's a great blog post by Patricia McDonald on BBHLabs' blog discussing the role of campaigns in today's conversation and platform-led digital world. Here are three important/salient points:
Campaigns start conversations: Campaigns are the jokes, the chat-up lines, the anecdotes that get conversations started...Campaigns bring people to platforms.
Campaigns refresh and expand conversations: ...1. to give those people something new to talk about and 2. to draw more people into that deeper relationship.
Campaigns amplify conversations: Campaigns can give [passionate] users and their content a much broader stage to play on.
