Mostly from the Internet, sometimes by Conrad Lisco.
In an experiment that provided participants with an opportunity to buy a discounted coffee mug, those who were told they had been randomly selected to get the discount were 3 times more likely to want to buy than people who believed everyone got the discount. The esearchers say such "special" opportunities may be appealing because people's self-esteem is tied to factors that distinguish them from the crowd.
The Whitehouse has created some nifty digital experiences in the last few years. Their latest is in support of the president's jobs plan.
This simple, social calculator is great. Here again, brands can learn from el hefe...
