From its beginnings, rock and roll has been associated with youth and rebellious expression. Rockers stood for an inspirational, unique and creative lifestyle. However, as of late, luxury played that role. Money and wealth gave way to a lifestyle that people aspired to. The glitterati took over and represented the class of aspirational social icons of the day. They appeared to live a life like that of rockers past, but without ‘real’ substance.
There is an environment brewing that demands originality and substance. From politics to business, from media to brands, people are craving something honest. In today’s world of ubiquitous luxury, true luxury is not about rarity or high cost, it’s about having an independent spirit and being good to yourself and those you care about. Given the global economic climate, honesty, integrity and true inspiration are set to become a critical factors of brands’ success...how are they A) earning my trust, B) contributing to my overall happiness and C) can they inspire me?
In my view, aspiration is about replication. Aspiration illicits emulation. Whereas inspiration is about originality. Inspiration illicits creation.
