My rental car this week is a Ford F-150. It's a fine automobile and surprisingly comfy, though I'd never consider buying one.
What struck me was the dashboard upon start up (image below). It actually delivers not only the brand name, but also the age old slogan "Built Ford Tough." We are always talking about messaging and it's proximity to purchase...well this is pretty close, just on the other side of the decision.
Sent from my iPhone
