Adam Brown, Head of Social Media at Coca-Cola discusses their new social media guidelines. It's worth noting that a global company like Coca-Cola can distill guidelines into three pages. The entire document is available here: http://bit.ly/62LhLA.
Coca-Cola's 10 “Principles for Online Spokespeople”:
1. Be Certified in the Social Media Certification Program.
2. Follow our Code of Business Conduct and all other Company policies.
3. Be mindful that you are representing the Company.
4. Fully disclose your affiliation with the Company.
5. Keep records.
6. When in doubt, do not post.
7. Give credit where credit is due and don’t violate others’ rights.
8. Be responsible to your work.
9. Remember that your local posts can have global significance.
10. Know that the Internet is permanent.
