In a world of clever copy, this ad stands out for me. Given the space/size constraints of Facebook ad units, sometimes brands try to say too much or end up saying too little. Most of the time, however, they don't tell me why I should "Like" them. They just advertise stuff. Now, that's cool too. And I can't speak to the strategies behind some of those ads (or this one). What I can say is that this Facebook ad from Johnnie Walker is simple and straightforward. It tells me why I should care, and why I should "Like."
So I did...
