A few weeks ago, I gave McDonald’s a hard time for their media buy on Pandora. My beef (no pun intended) was with their conspicuously irrelevant Big Mac radio station. Today, however, I’m applauding Mickey D’s presence on Pandora. I’ve never seen a brand do this type of thing before – below are screen grabs of the execution. Essentially, you can change the background of the page. Not terribly exciting, but certainly different.
