via youtube.com
President Obama turned to an email and Web video to announce his re-election bid.
"Today, we are filing papers to launch our 2012 campaign," Obama wrote in an email. "We're doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you -- with people organizing block-by-block, talking to neighbors, co-workers, and friends."
Two and half years ago, Obama marshalled and managed digital FTW. Can he do it again? This is a/the start.
