odds/ends things/thoughts http://www.proseandconrad.com Mostly from the Internet, sometimes by Conrad Lisco. posterous.com Thu, 02 Feb 2012 15:28:00 -0800 Demographic data of Louis CK digital downloaders http://www.proseandconrad.com/demographic-data-of-louis-ck-digital-download http://www.proseandconrad.com/demographic-data-of-louis-ck-digital-download
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via blog.comscore.com

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Fri, 06 Jan 2012 10:44:00 -0800 22 months of job growth http://www.proseandconrad.com/22-months-of-job-growth http://www.proseandconrad.com/22-months-of-job-growth
via barackobama.com

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Wed, 04 Jan 2012 10:39:00 -0800 Twitter's role in political conversation http://www.proseandconrad.com/twitters-role-in-political-conversation http://www.proseandconrad.com/twitters-role-in-political-conversation
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via journalism.org

A detailed examination of more than 20 million Tweets about the race for president finds that the political discussion on Twitter is measurably different than the one found in the blogosphere-more voluminous, more fluid and even less neutral.

One distinguishing factor about the campaign discourse on Twitter is that it is more intensely opinionated, and less neutral, than in both blogs and news. Tweets contain a smaller percentage of statements about candidates that are simply factual in nature without reflecting positively or negatively on a candidate.

In general, that means the discourse on Twitter about the candidates has also been more negative.

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Wed, 04 Jan 2012 10:32:00 -0800 2011 performance by asset class http://www.proseandconrad.com/chart-2011-performance-by-asset-class http://www.proseandconrad.com/chart-2011-performance-by-asset-class
Media_httpstatic6busi_hadog
via businessinsider.com

 

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Tue, 20 Dec 2011 07:58:00 -0800 Why we add and drop friends from Facebook http://www.proseandconrad.com/why-we-add-and-drop-friends-from-facebook http://www.proseandconrad.com/why-we-add-and-drop-friends-from-facebook
Media_httpstatic5busi_bhjcj
via businessinsider.com

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Tue, 20 Dec 2011 07:16:00 -0800 Even in an inclusive democratic world, exclusivity matters http://www.proseandconrad.com/even-in-an-inclusive-democratic-world-exclusi http://www.proseandconrad.com/even-in-an-inclusive-democratic-world-exclusi

7d6f2e2f-8f59-4e99-93f5-0963952dfca8

In an experiment that provided participants with an opportunity to buy a discounted coffee mug, those who were told they had been randomly selected to get the discount were 3 times more likely to want to buy than people who believed everyone got the discount. The esearchers say such "special" opportunities may be appealing because people's self-esteem is tied to factors that distinguish them from the crowd.

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Mon, 12 Dec 2011 08:46:01 -0800 Chart: Facebook vs. everyone else http://www.proseandconrad.com/chart-facebook-vs-everyone-else http://www.proseandconrad.com/chart-facebook-vs-everyone-else
Chart-of-the-day-minutes-spent

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Sat, 10 Dec 2011 13:14:05 -0800 Digital government at its best http://www.proseandconrad.com/digital-government-at-its-best http://www.proseandconrad.com/digital-government-at-its-best

The Whitehouse has created some nifty digital experiences in the last few years. Their latest is in support of the president's jobs plan.

This simple, social calculator is great. Here again, brands can learn from el hefe...

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Fri, 28 Oct 2011 05:48:00 -0700 Microsoft's vision of the future http://www.proseandconrad.com/microsofts-vision-of-the-future http://www.proseandconrad.com/microsofts-vision-of-the-future
via youtube.com

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Tue, 11 Oct 2011 08:46:00 -0700 Social + TV data http://www.proseandconrad.com/social-tv-data http://www.proseandconrad.com/social-tv-data
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via blog.nielsen.com

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Wed, 05 Oct 2011 14:04:19 -0700 #Chart: the tablet market http://www.proseandconrad.com/chart-the-tablet-market http://www.proseandconrad.com/chart-the-tablet-market
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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Wed, 05 Oct 2011 11:10:00 -0700 Early early adopter http://www.proseandconrad.com/early-early-adopter http://www.proseandconrad.com/early-early-adopter
Media_httpunrealityma_kbfeu

Insert snarky caption here...

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Tue, 04 Oct 2011 12:50:00 -0700 @barackobama FTW! http://www.proseandconrad.com/barackobama-ftw http://www.proseandconrad.com/barackobama-ftw

The folks behind #BO continue to up the ante. Tweet for Jobs is super simple. Brands should learn from this...

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Sun, 02 Oct 2011 13:05:00 -0700 How ebook buyers discover books http://www.proseandconrad.com/how-ebook-buyers-discover-books http://www.proseandconrad.com/how-ebook-buyers-discover-books
Media_http4bpblogspot_ljvbl

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Fri, 16 Sep 2011 13:01:00 -0700 Guerilla etiquette http://www.proseandconrad.com/guerilla-etiquette http://www.proseandconrad.com/guerilla-etiquette
Media_httptransportat_bdjgp
via transportationnation.org

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Wed, 14 Sep 2011 13:32:00 -0700 Symmetry http://www.proseandconrad.com/symmetry http://www.proseandconrad.com/symmetry
via vimeo.com

I love this.

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Tue, 13 Sep 2011 07:48:00 -0700 Return on Facebook http://www.proseandconrad.com/return-on-facebook http://www.proseandconrad.com/return-on-facebook

According to a new report from Forrester, 62% of retailers with an online presence stated that the returns on social marketing were unclear. And 68% stated that if Facebook went away tomorrow, it would not adversely affect web sales. Not sure what those companies are doing [wrong], but it shows they realizing Facebook's full potential. 

According to JP Morgan, companies like Amazon are seeing commpelling traffic and sales numbers - nearly 8% of Amazon's October 2010 traffic was referred from Facebook, up more than 328% YoY, and meant $25M in sales...

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Mon, 12 Sep 2011 04:56:00 -0700 Clever move, Facebook http://www.proseandconrad.com/clever-move-facebook http://www.proseandconrad.com/clever-move-facebook
Facebook has been quietly updating the platform recently, adding new privacy settings and requisite training popups among other things. 

The image below is an addition I noticed this weekend. Essentially, when you "Hide" (aka "deny") a friend request, Facebook asks you if you know the person outside of Facebook. It's an interesting move because the data from the experiment will help them learn more about users' relationships — on and off the platform. 

Look forward to seeing the results.

0facebook_friend

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Fri, 09 Sep 2011 06:37:00 -0700 Click-through on Facebook http://www.proseandconrad.com/click-through-on-facebook http://www.proseandconrad.com/click-through-on-facebook

Likebutton

SocialCode, reporting on a new Facebook advertising research study, examining over four million data points from a wide variety of industries, says that for ads with a 'Like' button, older Facebook users have a higher CTR while younger Facebook users will tend to click 'Like' directly within the Facebook ad.

While propensity to click-through on Facebook is positively correlated with age, writes Marketing Charts, propensity to like is not. Age has a strong positive effect on whether a user will click, but has a less pronounced opposite effect on the likelihood of them becoming a fan of a page.

Fifty-plus-year-old users, the oldest segment in the study, are 28.2% more likely to click through and 9% less likely to like than 18-29-year-old users, the youngest group observed. Compared to the rest of the younger population, 50-plus users see a 22.6% higher CTR and 8.4% lower like rate.

Laura O'Shaughnessy, CEO, SocialCode, observes that "... younger Facebook users are more comfortable using the 'Like' button than older users at this point... (though) older users have a high level of interaction and curiosity about the ads... (but) are also the newest subset to join the social network... "

When broken down by gender, age has a much more pronounced effect on CTR for women than it does for men, whereas for men there is a stronger effect on 'Like' rate than women:

•    Overall, women are 11% more likely to click on an ad

•    'Like' rates are almost even for men and women; men are actually 2.2% more likely to 'Like' an ad than women

•    For women, CTR is 31.2% higher for the 50+ age group versus 18-29 year olds; men only see a 16.2% difference between the age groups

•    Versus all age groups, 50+ women's CTR is 22% higher versus a 16.4% difference for males

•    The oldest male segment has an 11.7% lower 'Like' rate than the youngest segment, and 9.5% lower 'Like' rate versus all age groups; Women only see a 7.2% and 7.9% difference respectively

 

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco Wed, 31 Aug 2011 09:06:00 -0700 Viral products > viral marketing http://www.proseandconrad.com/viral-products-viral-marketing http://www.proseandconrad.com/viral-products-viral-marketing
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via hbr.org

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]]> http://files.posterous.com/user_profile_pics/1352505/photo1.jpg http://posterous.com/users/1gyry3DqAEh conrad lisco conrad lisco conrad lisco