Compete recently conducted a study that examined how online consumers use retailers' Facebook pages.
According to the data, a quarter of consumers visit a Facebook page for a retailer or consumer product at least once a month. Of these respondents, 56% say they use retailers' Facebook pages to keep up with sales and promotions (not surprising).
What is more interesting is their influence. More than 20% of consumers said that Facebook pages have been "influential" or "extremely influential" in making purchase decisions.
