via barackobama.com
Mostly from the Internet, sometimes by Conrad Lisco.
A detailed examination of more than 20 million Tweets about the race for president finds that the political discussion on Twitter is measurably different than the one found in the blogosphere-more voluminous, more fluid and even less neutral.
One distinguishing factor about the campaign discourse on Twitter is that it is more intensely opinionated, and less neutral, than in both blogs and news. Tweets contain a smaller percentage of statements about candidates that are simply factual in nature without reflecting positively or negatively on a candidate.
In general, that means the discourse on Twitter about the candidates has also been more negative.
The Whitehouse has created some nifty digital experiences in the last few years. Their latest is in support of the president's jobs plan.
This simple, social calculator is great. Here again, brands can learn from el hefe...
The folks behind #BO continue to up the ante. Tweet for Jobs is super simple. Brands should learn from this...
President Obama turned to an email and Web video to announce his re-election bid.
"Today, we are filing papers to launch our 2012 campaign," Obama wrote in an email. "We're doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you -- with people organizing block-by-block, talking to neighbors, co-workers, and friends."
Two and half years ago, Obama marshalled and managed digital FTW. Can he do it again? This is a/the start.
