Mostly from the Internet, sometimes by Conrad Lisco.
McCann released a pretty solid report, exploring what motivtes young people, and what makes them different from other generations. It's not surprising that technology is a unifier, fueling motivations globally. Out of 16 human motivations, three topped the charts in every country:
The report is packed with little nuggets of awesome data and soundbites...
According to a new survey announced today by Ruder Finn, an independent public relations agency, Americans are spending an average of 2.7 hours on the mobile Internet. Ruder Finn's first-ever Mobile Intent Index studies mobile phone user habits and explores the underlying reasons – or intent – people have for accessing the mobile internet (http://intentindex.com/mobile). Some interesting findings: Social Connector. 91% of mobile users go online to socialize, compared to only 79% of traditional users. They are using their mobile phones "at the moment" to connect with others.
Personal finance tool. Mobile phone users are 1.6 times more likely to manage finances compared to traditional users(62% versus 39%).
Advocacy. Nearly half of mobile users (49%) go online to advocate compared to only 41% of traditional users. In fact, they (67%) are 1.4 times more likely than traditional users (47%) to activate support.
Youth are the target for retailers. Youth (44%) are more likely to shop over their mobile phones than the average mobile user (35%).
Men look at prices but women buy. When shopping, men are more likely than women to compare prices (47% vs. 30%), but women are more likely to purchase (40% vs. 30%).
