via barackobama.com
Mostly from the Internet, sometimes by Conrad Lisco.
A detailed examination of more than 20 million Tweets about the race for president finds that the political discussion on Twitter is measurably different than the one found in the blogosphere-more voluminous, more fluid and even less neutral.
One distinguishing factor about the campaign discourse on Twitter is that it is more intensely opinionated, and less neutral, than in both blogs and news. Tweets contain a smaller percentage of statements about candidates that are simply factual in nature without reflecting positively or negatively on a candidate.
In general, that means the discourse on Twitter about the candidates has also been more negative.
According to a new report from Forrester, 62% of retailers with an online presence stated that the returns on social marketing were unclear. And 68% stated that if Facebook went away tomorrow, it would not adversely affect web sales. Not sure what those companies are doing [wrong], but it shows they realizing Facebook's full potential.
According to JP Morgan, companies like Amazon are seeing commpelling traffic and sales numbers - nearly 8% of Amazon's October 2010 traffic was referred from Facebook, up more than 328% YoY, and meant $25M in sales...
F1 = Push of the situation (Frustration)
What you're doing now isn't working and you are ready to change.
F2 = Pull of new solution (Light bulb of innovation)
This is something to change to, a magnetic pull to something new. Progress is unlikely to happen without a Pull to accompany a Push.
F3 = Allegiance to the past (Comfort of the known and history)
A counterforce to push + pull is allegiance to the past - sticking with how you've always done it.
F4 = Anxiety around the new solution
Where there's resistance to progress typically there's anxiety focused on know-how and/or cost.
In their new report "Competitive Strategy in the Age of the Customer," Forrester asserts that companies must be more than consumer-focused, they must be consumer-obsessed. They go on to say:
"Prioritize word of mouth over mouthing off. Cut your ad budget by at least 10%, and spend the money on connections that have a multiplier effect like social."
