According to a new report from Forrester, 62% of retailers with an online presence stated that the returns on social marketing were unclear. And 68% stated that if Facebook went away tomorrow, it would not adversely affect web sales. Not sure what those companies are doing [wrong], but it shows they realizing Facebook's full potential.
According to JP Morgan, companies like Amazon are seeing commpelling traffic and sales numbers - nearly 8% of Amazon's October 2010 traffic was referred from Facebook, up more than 328% YoY, and meant $25M in sales...
