This is how to use a venn diagram.
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$6 and $8 respectively for a magazine with content easier found on the Web. All of the ads are for iPhone cases...which are basically commodities and need little differentiation via advertising. Seems like a waste of paper.
Maybe what this does show is how the iPhone has infiltrated nearly every part of life, culture, segment, demographic, etc.
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This is a photo from Alife, a sneaker shop in the Lower East Side of Manhattan. The store is known not only for it's wildly eclectic collection of Nike's, but also for it's unique and luxurious presentation. It's certainly easier to whip out the credit card when you've had such a unique and well done experience.
Sent from my iPhoneMy rental car this week is a Ford F-150. It's a fine automobile and surprisingly comfy, though I'd never consider buying one.
What struck me was the dashboard upon start up (image below). It actually delivers not only the brand name, but also the age old slogan "Built Ford Tough." We are always talking about messaging and it's proximity to purchase...well this is pretty close, just on the other side of the decision.
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