odds/ends things/thoughts

Mostly from the Internet, sometimes by Conrad Lisco.

  • "If you want a conversation, say something interesting."

    • 5 Nov 2009
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    • advertising marketing platform social
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    Media_httpbbhlabscomwpcontentuploads200911screenshot20091104at1551041600x504png_debbbdulycnaify
    via bbh-labs.com

    There's a great blog post by Patricia McDonald on BBHLabs' blog discussing the role of campaigns in today's conversation and platform-led digital world. Here are three important/salient points:

    Campaigns start conversations: Campaigns are the jokes, the chat-up lines, the anecdotes that get conversations started...Campaigns bring people to platforms.

    Campaigns refresh and expand conversations: ...1. to give those people something new to talk about and 2. to draw more people into that deeper relationship.

    Campaigns amplify conversations: Campaigns can give [passionate] users and their content a much broader stage to play on.

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  • Apple and Amazon Do Platform Innovation--And Succeed in a Recession

    • 23 Oct 2009
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    • amazon apple innovation platform
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    The reason is simple—but not simple enough apparently for most managers in most global companies to comprehend. Apple and Amazon have created disruptive platform innovations that change the game for consumers. And they have done it within a price range ($300 to $400) that reduces the cost and risks to people even in a recession.

    Let’s take this strategy apart. First, a game-changing BIG innovation—a platform innovation. Second, a price for consumers that is low enough to entice them to take the leap into the new, disruptive innovation. Third, a multitude of applications and “stuff” (products, services, experiences) on the platform that provide value (information, insight,entertainment) to people.

     

    via businessweek.com

     

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  • About

    Head of Community Experience co: collective, a brand innovation studio
    for the 21st century C-Suite.

    This is where I keep odds and ends, things and thoughts. Mostly from the Internet, sometimes written by me.

    A few projects:
    filterfest.tumblr.com
    townholler.tumblr.com

    Note: opinions are my own.

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