odds/ends things/thoughts

Mostly from the Internet, sometimes by Conrad Lisco.

  • Social retail growing on Facebook

    • 5 Jul 2011
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    • facebook retail social social commerce
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    Compete

    Compete recently conducted a study that examined how online consumers use retailers' Facebook pages.

    According to the data, a quarter of consumers visit a Facebook page for a retailer or consumer product at least once a month. Of these respondents, 56% say they use retailers' Facebook pages to keep up with sales and promotions (not surprising).

    What is more interesting is their influence. More than 20% of consumers said that Facebook pages have been "influential" or "extremely influential" in making purchase decisions. 

     

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  • The Future of Shopping

    • 9 Jan 2011
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    • facebook retail social social commerce social shopping video
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    via youtube.com

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  • Modern Retail

    • 15 Mar 2010
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    • GOOD retail stats video
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    via youtube.com

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  • Mobile + Retail = Future

    • 29 Nov 2009
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    • future iPhone innovation mobile retail technology
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    Some 19% of Americans will use their mobile devices for shopping this holiday season, according to a Deloitte survey. The number is twice as high for young consumers: 39% of those 18 to 29 say they'll use their phones to find store locations, obtain coupons and sales information and research products and prices. One-quarter of all who plan to use their phones to shop say they will make purchases on the devices.
    via usatoday.com

    The future of retail will be based on a host digital tools and services. But one of the biggest, most pervasive contributors will be the mobile phone. As phones get smarter and networks get faster, the opportunities for retailers to serve consumers in new ways is nearly infinite. What an exciting time.

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  • The iPhone Mom.

    • 16 Nov 2009
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    • apps iPhone mobile retail stats
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    Media_httpwwwreadwritewebcomimagesiphonemomsstatspng_kpcymofijgkkych
    via readwriteweb.com

    This is awesome data, and not unexpected. The iPhone is the 21st Century entertainment device. What's also very interesting are apps like The Hidden Park which is about shared experience, not just keeping the kids occupied.

    Also interesting:
    - 59% let their children use their phones
    - 41% download games specifically for their children
    - 42% regularly use their phones at the grocery store

    Source: Greystripe

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  • About

    Head of Community Experience co: collective, a brand innovation studio
    for the 21st century C-Suite.

    This is where I keep odds and ends, things and thoughts. Mostly from the Internet, sometimes written by me.

    A few projects:
    filterfest.tumblr.com
    townholler.tumblr.com

    Note: opinions are my own.

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