Mostly from the Internet, sometimes by Conrad Lisco.
The folks behind #BO continue to up the ante. Tweet for Jobs is super simple. Brands should learn from this...
According to a new report from Forrester, 62% of retailers with an online presence stated that the returns on social marketing were unclear. And 68% stated that if Facebook went away tomorrow, it would not adversely affect web sales. Not sure what those companies are doing [wrong], but it shows they realizing Facebook's full potential.
According to JP Morgan, companies like Amazon are seeing commpelling traffic and sales numbers - nearly 8% of Amazon's October 2010 traffic was referred from Facebook, up more than 328% YoY, and meant $25M in sales...
A new report by Forrester forecasts that U.S. interactive marketing spending will reach $76.6 billion by 2016, equal to TV spending this year and comprising 35% of all advertising.
Search and display will continue to be the biggest pieces of the interactive spending pie, comprising 44% and 36%, respectively, in 2016, though search will have lost share from 55% in 2011. Mobile paid advertising and search will experience astronomic growth and are surpassing email and social this year, according to the report.
Can't tell you how many times I've heard the following from clients/brands: "What's my Twitter strategy? What is a Twitter strategy? Does my agency know how to make one of those?" ... etc etc
I'm sure many know what I'm talking about. I've also seen lots of frameworks that help brands diagnose their social lives. Are they "beginner" or "advanced"? Are they "experiemening" or "innovating"? Insert "from-to" here...
Harvard Business Review has an interesting take on this modeling (below).
The "predictive practicioner" approach involves confining usage to a specific area, such as customer service. It works well for businesses seeking to avoid uncertainty and to deliver results that can be measured with established tools.
Other interesting findings:
Researchers at Stanford University map thousands of letters exchanged in the 18th century's "Republic of Letters" and learn what it once took a lifetime of study to comprehend.
