odds/ends things/thoughts

Mostly from the Internet, sometimes by Conrad Lisco.

  • Return on Facebook

    • 13 Sep 2011
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    • charts data f-commerce facebook social social commerce
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    According to a new report from Forrester, 62% of retailers with an online presence stated that the returns on social marketing were unclear. And 68% stated that if Facebook went away tomorrow, it would not adversely affect web sales. Not sure what those companies are doing [wrong], but it shows they realizing Facebook's full potential. 

    According to JP Morgan, companies like Amazon are seeing commpelling traffic and sales numbers - nearly 8% of Amazon's October 2010 traffic was referred from Facebook, up more than 328% YoY, and meant $25M in sales...

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  • Social retail growing on Facebook

    • 5 Jul 2011
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    • facebook retail social social commerce
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    Compete

    Compete recently conducted a study that examined how online consumers use retailers' Facebook pages.

    According to the data, a quarter of consumers visit a Facebook page for a retailer or consumer product at least once a month. Of these respondents, 56% say they use retailers' Facebook pages to keep up with sales and promotions (not surprising).

    What is more interesting is their influence. More than 20% of consumers said that Facebook pages have been "influential" or "extremely influential" in making purchase decisions. 

     

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  • Frameworks FTW: Social commerce

    • 1 May 2011
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    • framework social social commerce
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    From Booz & Co.'s free report on social commerce.

    Screen_shot_2011-05-01_at_9

    And, from Digitas...

    Screen_shot_2011-05-01_at_9

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  • Groupon Data

    • 15 Apr 2011
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    • groupon social social commerce social shopping
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    Screen_shot_2011-04-15_at_12
    Groupon-revenue1

    Screen_shot_2011-04-15_at_12

    Amazing interactive infographic!

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  • The Future of Shopping

    • 9 Jan 2011
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    • facebook retail social social commerce social shopping video
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    via youtube.com

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  • About

    Head of Community Experience co: collective, a brand innovation studio
    for the 21st century C-Suite.

    This is where I keep odds and ends, things and thoughts. Mostly from the Internet, sometimes written by me.

    A few projects:
    filterfest.tumblr.com
    townholler.tumblr.com

    Note: opinions are my own.

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