Mostly from the Internet, sometimes by Conrad Lisco.
In an experiment that provided participants with an opportunity to buy a discounted coffee mug, those who were told they had been randomly selected to get the discount were 3 times more likely to want to buy than people who believed everyone got the discount. The esearchers say such "special" opportunities may be appealing because people's self-esteem is tied to factors that distinguish them from the crowd.
Great presentation (and stats) from yiibu.
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Data sources and notes: Spam percentage from MessageLabs (PDF). Email user numbers and counts from Radicati Group (the number of sent emails was their prediction for 2010, so it’s very much an estimate). Website numbers from Netcraft. Domain name stats from Verisign and Webhosting.info. Internet user numbers and distribution from Internet World Stats. Facebook stats from Facebook and Business Insider. Twitter stats from Twitter (and here), TwitterCounter and TechCrunch. Web browser stats from StatCounter. YouTube video numbers http://youtube-global.blogspot.com/2010/11/great-scott-over-35-hours-of-video...">from Google. Facebook video numbers from GigaOM. US online video stats from Comscore and the Pew Research Center. Flickr image numbers from Flickr. Facebook image numbers from this blog.