A a new
survey from Deloitte shows more consumers in the UK are accessing social networks while watching TV, proving that the two channels are complementary, rather than competitive. The survey polled 4,000 adults and found that half of the respondents simultaneously watch television and surf the net, and of this group, 54% visit sites like Facebook while consuming broadcast content.
Other interesting findings:
- 30% regularly communicate on Facebook or Twitter at the same time as watching television;
- Mobile apps are less popular. Only 13% (almost always or frequently) use apps on their mobile phone whilst they watched television;
- Time spent watching BBC 1 and ITV1 is over 12x greater than that spent on Facebook, Twitter and LinkedIn combined
