Yahoo's new campaign focuses on the site as a central online destination for users who want news and information along with social networking, rather than simply a search engine. It has been widely regarded as a ill-conceived and executed campaign.
One interesting, and negative, post says about the campaign:
The problem is Yahoo are trying to present a "new" ideal, that isn't new at all. The core idea behind the campaign - that the internet is now a place more controlled by each user's tastes and interests than by any media or technology company - is just not original. There is a danger web users could have their intelligence insulted by Yahoo parading this well established idea as a new creation, and Yahoo's creation at that. What's more, surely promoting the web as something of wondrous and limitless choice, and then telling consumers to choose Yahoo, is somewhat hypocritical. Mixed messages do not make for good ad campaigns.
What do you think?
