via blogs.hbr.org
F1 = Push of the situation (Frustration)
What you're doing now isn't working and you are ready to change.
F2 = Pull of new solution (Light bulb of innovation)
This is something to change to, a magnetic pull to something new. Progress is unlikely to happen without a Pull to accompany a Push.
F3 = Allegiance to the past (Comfort of the known and history)
A counterforce to push + pull is allegiance to the past - sticking with how you've always done it.
F4 = Anxiety around the new solution
Where there's resistance to progress typically there's anxiety focused on know-how and/or cost.
